How Does Snapchat Make Money? How Can You Do So As Well?

Snapchat is a popular social media platform known for its unique features, including disappearing photos and videos, stories, and filters. 

While it may not have as many direct opportunities for making money as some other platforms, there are still several creative ways to make money using Snapchat.

Read this post to learn how Snapchat makes money, and how you can do as well! 1

How Does Snapchat Make Money?

Snapchat, the multimedia messaging app, and its Snapchat web app, generate revenue through several streams. These streams for making money are:

1. Advertising

Snapchat makes a significant portion of its revenue from advertising. Businesses and marketers can create ads that appear in users’ feeds, between Stories, and in Discover content. Snapchat offers various ad formats, including Snap Ads, Filters, Lenses, and Story Ads. 

Advertisers can target specific demographics, interests, and behaviors, making their campaigns more effective and making money in the process! In addition, having a Google Guaranteed business will be helpful here!

2. Sponsored Lenses And Filters

Snapchat allows brands to create sponsored augmented reality (AR) Lenses and Filters. These interactive features enable users to engage with a brand’s products in a playful way. 

Brands pay Snapchat for these sponsored experiences, which can be highly effective in raising brand awareness.

3. Discover Partnerships

Snapchat Discover is a feature that allows media companies and publishers to share curated content for making money. These partners share ad revenue with Snapchat, creating a mutually beneficial relationship. 

Discover partners include news organizations, entertainment channels, and other content creators. For example, people got to learn various facts about Apple when their partnership took place.

4. Snap Map

Snap Map is a feature that lets users share their location with friends. Businesses can also use this feature for location-based marketing for making money. 

This allows advertisers to target users based on their location, making their ads more relevant and potentially more effective.

5. Snap Originals

Snap Originals are original shows produced by Snapchat. These are scripted, unscripted, and docuseries shows created in partnership with various media companies. 

Advertisers can place commercials within these shows, making money for Snapchat.

6. eCommerce

Snapchat has been integrating eCommerce features, allowing users to shop directly within the app. 

Users can browse and purchase products without leaving Snapchat. Snapchat likely takes a percentage of each sale made through these in-app stores.

Best Ways To Make Money Using Snapchat

Here’s a detailed explanation of some of the best methods:

1. Snapchat Premium Account

You can create a premium Snapchat account where subscribers pay a monthly fee to access your exclusive content.

The various steps you need to take for making money are:

  • Set Up a Premium Account: Create a separate account from your personal one.
  • Promote Your Account: Use your main Snapchat, other social media, or adult content platforms to promote your premium account.
  • Content Creation: Post exclusive photos and videos for your subscribers. Ensure your content adheres to Snapchat’s guidelines.
  • Payment Processing: Use third-party platforms like FanCentro or OnlyFans to handle subscriptions and payments.

2. Influencer Marketing

Brands pay you to promote their products or services to your followers in Snapchat.

The various steps you need to take are:

  • Build Your Audience: Grow your Snapchat following by consistently posting engaging content.
  • Engage with Brands: Reach out to brands or register on influencer marketing platforms to connect with potential sponsors.
  • Promote Products: Create engaging and authentic promotions for the products or services you are endorsing.

3. Promote Products Or Service

You can promote your own products or services to your Snapchat audience.

The various steps you need to take for making money:

  • Develop a Product or Service: Create something unique that your audience would be interested in.
  • Promotional Content: Share behind-the-scenes snaps, promotions, and exclusive offers to entice your followers.
  • Payment Processing: Set up a secure payment method, such as PayPal, for transactions.

4. Offer Premium Content or Courses

Create and sell premium content, courses, or tutorials to your followers.

The various steps you need to take are:

  • Create Valuable Content: Develop high-quality content that provides value to your audience.
  • Promote Your Offerings: Use Snapchat stories, snaps, and links to promote your premium content or courses.
  • Payment Handling: Use platforms like Teachable or Gumroad to host and sell your courses. For exclusive content, consider using platforms like Patreon.

5. Event Promotion

Promote events and charge a fee for access or ticket sales.

The various steps you need to take are:

  • Event Planning: Organize an event, whether it’s virtual or physical, and plan the details.
  • Promote on Snapchat: Use Snapchat to create buzz, share event details, and provide sneak peeks.
  • Ticket Sales: Use event management platforms like Eventbrite to sell tickets.

6. Snapchat Discover

Publish engaging content on Snapchat Discover and earn a share of ad revenue.

The various steps you need to take are:

  • Create Quality Content: Develop high-quality videos, articles, or interactive content for Snapchat users.
  • Apply for Discover: Apply to become a Discover content creator. Snapchat reviews applications and selects partners.
  • Revenue Sharing: If accepted, you can earn a share of the revenue generated from ads shown alongside your content.

7. Snapchat Ads

Create and run Snapchat ads for businesses or brands.

The various steps you need for making money are:

  • Learn Ad Creation: Familiarize yourself with Snapchat’s ad creation platform, Ad Manager.
  • Client Acquisition: Approach businesses and offer to create and manage Snapchat ad campaigns for them.
  • Ad Campaign Management: Create engaging ad content, target the right audience, and manage the ad campaigns for your clients.


Whichever method you choose, it’s essential to adhere to Snapchat’s terms of service and community guidelines. Also, building trust and authenticity with your audience is key to long-term success and making money on Snapchat.

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